Red, the color of fire and blood, is linked with connotations of courage, rage, willpower danger and radiance, love and passion.

Red is lust, passionate, bold, powerful, assertive, and intense and stimulating.

Red is highly visible and one of the reasons we see red fire trucks. It is also a warning or caution as seen in stoplights and red lights.

Red intones many meanings in different cultures; in China, red symbolizes good luck, prosperity and happiness.